Events, But Make Them Behavioral
Designing event programs that turn attendee behavior into pipeline, not just attendance
Executed Across Industry-Leading Events
International Manufacturing Technology Show (IMTS) • FABTECH • MODEX • ProMat • International Builders’ Show (IBS) • International Roofing Expo (IRE)
Event Performance, Quantified
1,500+ leads captured at IMTS, $13M+ in pipeline generated
$1.5M+ in product sales driven by a launch event
25–30+ events executed annually across national & international programs
86% average webinar attendance rate across educational event series
Recent Work
I lead end-to-end strategy and execution for trade shows, conferences, and experiential programs. Each experience is designed around human behavior, bridging the gap between business goals and attendee engagement. The result is measurable business outcomes that balance experience with revenue growth.
Why WEINIG Awards | Customer Loyalty & Brand Experience
Building Science Symposiums | Multi-City Educational Experience Series
NHRA Team Sponsorship | VIP Customer Experience Program
The Pursuit of Next | Immersive Trade Show Experience
Timber Tunes | Experiential Entertainment Activation
FABTECH | Integrated Automation Trade Show Experience
WEINIG Oktoberfest | Experiential Open House & Customer Engagement
International Roofing Expo | Trade Show Strategy & Experience Design
IMTS | Large-Scale Trade Show Experience & Lead Generation
“Jocelyn’s attention to detail is truly remarkable. (…) Her diversified expertise in Digital Marketing, Branding, Graphic Design, and Tradeshows makes her an invaluable asset to any organization. (…) She has a unique talent for connecting with people and building trust, which is crucial in any business relationship.”
— Kristiner Taylor
Marketing & Communications Specialist
Cimcorp North America
What It’s Like to Work With Me
“Jocelyn combines high energy with meticulous planning (…) She understands not just the logistics of event planning, but the strategic importance of creating meaningful experiences that deliver real value. (…) Any organization would be fortunate to have her expertise in trade shows and event management.”
— Cheryl Lewis
Manager, Business Development
The National Association of Home Builders
“I had the pleasure of working closely with Jocelyn (…) coordinating trade show events, she consistently demonstrated a remarkable ability to juggle complex schedules, manage multiple moving parts, and ensure seamless execution. (…) Her multitasking skills and clear communication made her an invaluable partner (…)”
— Heather Ferguson
Account Manager
Studio Displays
Let’s Work Together
I’m always open to new opportunities and collaborations, whether that’s supporting a single event or building out a full experiential strategy. If you’re looking to create experiences that drive real engagement and measurable impact, let’s connect and start the conversation.